If you’ve noticed your LinkedIn posts performing worse lately — or that your feed is starting to feel eerily… robotic — you’re not imagininging. I see a ton of people commenting on it. It’s not a secret that people are using AI to generate content…and now, comments. Something big is happening on LinkedIn right now, […]
The Audience You Think You Know: Why Marketing to the 38–62 Age Group Demands a New Playbook in 2026
If you are a financial professional — a tax strategist, wealth advisor, CPA, or investment specialist — your most valuable prospective clients are almost certainly between the ages of 38 and 62. They are at or approaching peak earning years. They have accumulated assets, real tax exposure, and decisions worth getting right. By any measure, […]
Why Reddit Is Your Brand’s Secret Weapon for AEO in 2026
Table of Contents What Is AEO and Why It Matters Now The Evolution from SEO to Answer Engine Optimization Why Reddit Dominates AEO in 2026 How Financial Professionals Can Leverage Reddit Compliance Considerations for Regulated Industries Measuring Your Reddit AEO Success FAQs About Reddit and AEO The Trust Deficit Is Getting Worse (And Why That […]
Google’s Jan 9th Update vs. Your Clients’ Inbox: Change this NOW
Introduction I’ve spent the last two years helping clients generate content—good content—using AI. Because I live in these tools every day, I can spot “sloppy AI” a mile away. The awkward phrasing, the overuse of the word “delve, quiet, unleashed” the lack of a strong opinion—it stands out instantly. Google sees it. And it’s doing […]
3 Ways to Boost Views & Build Authority with LinkedIn and YouTube Shorts
If you’re looking to stand out and show people you’re serious about what you do, here are three things you can start doing right now. These are the same strategies I tell my clients to focus on—and I make sure to practice them myself. Let’s break it down. 1. Start Using LinkedIn Video If you […]




