Introduction I’ve spent the last two years helping clients generate content—good content—using AI. Because I live in these tools every day, I can spot “sloppy AI” a mile away. The awkward phrasing, the overuse of the word “delve, quiet, unleashed” the lack of a strong opinion—it stands out instantly. Google sees it. And it’s doing […]
The Algorithmic Shift: Why Authority Wins Over “Hacks” in the Age of AI Search
You’ve built your reputation on trust, expertise, and results. You didn’t get here by chasing trends, and you certainly don’t need to start dancing on social media to stay relevant. But the digital landscape is shifting. We are moving away from the era of “SEO tricks” and into the era of Answer Engine Optimization (AEO). […]
Personhood Credentials and Your Brand: What You Need to Know
Are you real? The Internet wants to know. And if it doesn’t – well, your brand could lose its voice. As technology evolves at an extraordinary pace, platforms are concerned about digital identity and trust. Today, we’re exploring the concept of Personhood Credentials, the Operational Informational Environment (OIE), and how these developments can shape your […]
The Rise of Interactive AI Avatars: Here’s What You Need to Know
If you’ve been following the latest in AI news, you might have heard about interactive AI avatars. The concept is exciting, unsettling, and definitely worth paying attention to. They are one cog in the wheel of how AI will change the face of business. Let’s explore what this technology could mean for businesses and, more […]
3 Ways to Boost Views & Build Authority with LinkedIn and YouTube Shorts
If you’re looking to stand out and show people you’re serious about what you do, here are three things you can start doing right now. These are the same strategies I tell my clients to focus on—and I make sure to practice them myself. Let’s break it down. 1. Start Using LinkedIn Video If you […]
Is AI Making Your Team Sloppy? Here’s How to Fix It
https://leadgrow.io/wp-content/uploads/2024/10/Is-AI-Making-Your-Team-Sloppy.mp4 As we approach 2025, AI is everywhere, transforming how businesses operate. But I’ve noticed some disturbing trends. Too many teams stopping at the basics, relying on AI for shortcuts that lead to sloppy results and missed opportunities. Here, I’m going to talk about how you can avoid that trap and actually make AI work […]





